Make your signage stand out from the norm

Signs can be very boring and unnoticeable.  Occasionally, when walking around town you spot the odd blackboard with a bit of humour on it.  I suppose it is just as well that these signs are a minority because if there were too many like them, they wouldn't stand out.  But there is still a lot of scope for originality in this mundane world of ours.

Here are a couple of signs I spotted in Northern Ireland last year at Dunluce Castle Kitchen.  Averil, the owner didn't have any competition around the castle, but I guess from her point of view, it was better to attract customers in for a coffee and scone than to let them wander off to some other remote part of the country for their refreshments.  It certainly did the job in our case.

So take a tip from Averil and be innovative with your signage.  You just never know when a prospective customer is about to look the other way.