It is easy to overlook your bread and butter customers when you are riding the crest of a wave. But one day you may need them
Your existing customers are a great source to find out what your ideal customer looks and acts like. Your top 20% can also give you some ideas on how you can develop your business.
If you want to sell something in retail, you need to be different. Can I help you is a commonly over used phrase that simply does not work
The Veterinary industry is a leader in showing their customers that they care. We can learn a lot from them
If you don't listen to what your customer really wants, you may not only lose that sale, but many more in the future.