Publishing something? You need to read this!

Know your apostrophes.  My eyes (and most of my generation) always tend to focus on the misuse of apostrophes in every day use.  I am not an English language expert, but I have been taught that the apostrophe should only be used when you are either describing something possessive, or using an approved abbreviation.  And if using it in a possessive sense, the positioning of the apostrophe varies according to whether there is an 's' on the end of the noun to which you are attributing ownership eg:
Graham’s car.
Graham Hawkes’ car.
And if my name was Graham Hawke it would be Graham Hawke’s car

But if you are using the word 'its' in a possessive sense there is no apostrophe.  This appears to be the only exception to the possessive rule.

The words it is and that is are sometimes abbreviated and replaced by it’s and that’s and there are other examples such as do not – don’t and will not – won’t, and here is – here’s. 

But how many times do you see apostrophes used in other senses when they really shouldn’t be?    You see it on menus (wedge’s), advertisements (bargain’s) and even in newsletters).  And to the reader who has been brought up in the days when schools taught correct English and grammatical usage it stands out like a sore thumb. So it is not a good impression and my tip if you are writing or proofreading any copy is to know your apostrophe so that you do get a great impression across to the reader. 

Why not email me back the following sentence with the apostrophes in the right place.  All correct entries will go in the draw for a box of Makana Chocolates.
Its a fact that Graham Hawkes cars windscreen isnt as clean as others.