Strike while the iron is hot Strike while the iron is hot Graham Hawkes / Wednesday, May 27, 2020 0 1607 Article rating: No rating In these times in particular, you need to be able to spot an opportunity and and act Read more
Missed opportunities can cost your business megabucks! Missed opportunities can cost your business megabucks! Graham Hawkes / Wednesday, May 27, 2020 0 1679 Article rating: No rating I am always on the lookout for simple little things which can make or break a business. And you don’t have to look far to see that there are many missed opportunities for additional revenue all around you. Read more
Follow up! Follow up! Follow up! Follow up! Follow up! Follow up! Three different cases. Which one reminds you of your business? Graham Hawkes / Wednesday, May 27, 2020 0 1601 Article rating: No rating I'll bet you've been on the receiving end many times of making an enquiry on the web, or by telephone, and not hearing anything back. Don't be one of those businesses. When you receive an enquiry, that's the signal for starting a courtship, to woo your prospect to death, or until it becomes obvious that the lead is a dead end. Read more
It pays not to prejudge your customers' reactions It pays not to prejudge your customers' reactions Graham Hawkes / Saturday, November 30, 2019 0 1811 Article rating: 4.0 The curse of assumption - assuming that you know how your customer will react - can kill off many opportunities Read more
Got something unique? Use it! Got something unique? Use it! Graham Hawkes / Saturday, November 30, 2019 0 1835 Article rating: No rating When you have something to offer your customers that nobody else has, make the most of it. Read more
Make it fun! Make it fun! Graham Hawkes / Saturday, November 30, 2019 0 1784 Article rating: No rating People of all ages love a laugh. So if your place is a happy place they will keep coming back Read more
The Queen of Desserts The Queen of Desserts Graham Hawkes / Tuesday, October 29, 2019 0 1837 Article rating: No rating A great example of how to exploit a successful product Read more
Two stand-out examples of how to get more business Two stand-out examples of how to get more business Graham Hawkes / Tuesday, October 29, 2019 0 1600 Article rating: No rating An in store promotion and some "on to it" trade show exhibitors Read more
Appreciating the lifetime value of your customers Appreciating the lifetime value of your customers Graham Hawkes / Monday, October 28, 2019 0 1455 Article rating: No rating What is your customer worth to you? Maybe he only spends $20 per week but multiply that out by the number of weeks he spends that $20 and you get a completely different picture. Read more
Look at this! Look at this! Graham Hawkes / Tuesday, September 10, 2019 0 1380 Article rating: No rating How to get your sign read Read more