If you don't want the sale, there is always somebody else who does If you don't want the sale, there is always somebody else who does Graham Hawkes / Thursday, January 5, 2017 0 1949 Article rating: No rating It is easy to overlook your bread and butter customers when you are riding the crest of a wave. But one day you may need them Read more
What about Mary? - picture your ideal customer What about Mary? - picture your ideal customer Graham Hawkes / Thursday, January 5, 2017 0 1936 Article rating: No rating Your existing customers are a great source to find out what your ideal customer looks and acts like. Your top 20% can also give you some ideas on how you can develop your business. Read more
"Can I help you" is no longer effective in retail. "Can I help you" is no longer effective in retail. Graham Hawkes / Tuesday, December 13, 2016 0 1926 Article rating: No rating If you want to sell something in retail, you need to be different. Can I help you is a commonly over used phrase that simply does not work Read more
Customer Care - What you can learn from Vets Customer Care - What you can learn from Vets Graham Hawkes / Friday, November 4, 2016 0 2134 Article rating: No rating The Veterinary industry is a leader in showing their customers that they care. We can learn a lot from them Read more
A simple lesson in listening to your customers'needs A simple lesson in listening to your customers'needs Graham Hawkes / Thursday, January 21, 2016 0 1910 Article rating: No rating If you don't listen to what your customer really wants, you may not only lose that sale, but many more in the future. Read more