Graham Hawkes / Tuesday, April 26, 2016 / Categories: Miscellaneous Make your signage stand out from the norm Signs can be very boring and unnoticeable. Occasionally, when walking around town you spot the odd blackboard with a bit of humour on it. I suppose it is just as well that these signs are a minority because if there were too many like them, they wouldn't stand out. But there is still a lot of scope for originality in this mundane world of ours. Here are a couple of signs I spotted in Northern Ireland last year at Dunluce Castle Kitchen. Averil, the owner didn't have any competition around the castle, but I guess from her point of view, it was better to attract customers in for a coffee and scone than to let them wander off to some other remote part of the country for their refreshments. It certainly did the job in our case. So take a tip from Averil and be innovative with your signage. You just never know when a prospective customer is about to look the other way. Previous Article This is the stuff Goodwill is built from Next Article Nothing beats a well trained team Print 2911 Rate this article: No rating Tags: Tip of the Month Marketing Increase Sales Advertising