Strike while the iron is hot Strike while the iron is hot Graham Hawkes / Wednesday, May 27, 2020 0 1611 Article rating: No rating In these times in particular, you need to be able to spot an opportunity and and act Read more
Missed opportunities can cost your business megabucks! Missed opportunities can cost your business megabucks! Graham Hawkes / Wednesday, May 27, 2020 0 1688 Article rating: No rating I am always on the lookout for simple little things which can make or break a business. And you don’t have to look far to see that there are many missed opportunities for additional revenue all around you. Read more
Follow up! Follow up! Follow up! Follow up! Follow up! Follow up! Three different cases. Which one reminds you of your business? Graham Hawkes / Wednesday, May 27, 2020 0 1609 Article rating: No rating I'll bet you've been on the receiving end many times of making an enquiry on the web, or by telephone, and not hearing anything back. Don't be one of those businesses. When you receive an enquiry, that's the signal for starting a courtship, to woo your prospect to death, or until it becomes obvious that the lead is a dead end. Read more
It pays not to prejudge your customers' reactions It pays not to prejudge your customers' reactions Graham Hawkes / Saturday, November 30, 2019 0 1818 Article rating: 4.0 The curse of assumption - assuming that you know how your customer will react - can kill off many opportunities Read more
Got something unique? Use it! Got something unique? Use it! Graham Hawkes / Saturday, November 30, 2019 0 1843 Article rating: No rating When you have something to offer your customers that nobody else has, make the most of it. Read more
The Queen of Desserts The Queen of Desserts Graham Hawkes / Tuesday, October 29, 2019 0 1843 Article rating: No rating A great example of how to exploit a successful product Read more
Two stand-out examples of how to get more business Two stand-out examples of how to get more business Graham Hawkes / Tuesday, October 29, 2019 0 1605 Article rating: No rating An in store promotion and some "on to it" trade show exhibitors Read more
Appreciating the lifetime value of your customers Appreciating the lifetime value of your customers Graham Hawkes / Monday, October 28, 2019 0 1461 Article rating: No rating What is your customer worth to you? Maybe he only spends $20 per week but multiply that out by the number of weeks he spends that $20 and you get a completely different picture. Read more
The power of three The power of three Graham Hawkes / Tuesday, July 30, 2019 0 1394 Article rating: No rating When you want to put emphasis into a point, think in threes Read more
Grab the opportunity when your prospect is giving off buying signals Grab the opportunity when your prospect is giving off buying signals Graham Hawkes / Wednesday, June 26, 2019 0 1308 Article rating: No rating It is far better to entice your customer to buy something extra than let him go over the road for a second purchase Read more