Graham Hawkes / Saturday, April 9, 2016 / Categories: Miscellaneous How's Things? My old mate, and Australian marketing guru Winston Marsh told me back in 1996 about the “how’s things” call. All it involves is 5 minutes of your time and a resolve to carry it through. So here is how it works. You pick up your phone and call one of your customers and ask “how’s things?” So the first thing you are doing is cementing the relationship, but as you carry on talking you will find that opportunities for business crop up in the conversation. This won’t happen every time but it only has to happen once out of every ten calls to pay you a dividend. It’s simple, it’s effective, it cements relationships and it works. And the best part of all – it doesn’t cost you anything in cold hard cash. Previous Article How to double your profit (part two of a three part article) Next Article This is the stuff Goodwill is built from Print 1820 Rate this article: No rating Tags: Tip of the Month
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